After feedback in the crit, I decided to use this as my final and not waste anymore time trying to develop it. I asked the group if they felt it was appropriate and they agreed that it had a certain quality that could be applied to any format. It's simplicity is the thing that appeals to me as I didn't what it to be too complicated. It needed to be post modern and easily recognisable, and I believe it is.
As you can see I took the original font and used it for this. I curved some of the harsh corners to give it an soft finish but the bold weight still shows its impact well enough. The injection of colour the x shaped arrows is to signify panamax work to get to the source of pain. I wanted to use colours associated with health but didn't want to use the imagery attached to it.
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