We wanted to use a hand made font that reflected the company and would work along with their brand guidelines. Feel Good did not impose any restrictions one what we could use but I wanted to keep the theme as close I as I could to something that they might use. With that in mind, I traced the type work from the front of the bottle in illustrator. I then started to experiment with the typeface to test its usability. I was happy with these experiments and have uploaded them for your enjoyment.
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