Concept Amendment: Good Brief

In light of the crit I had, the delivery of this brief has changed a little. I still plan to target downloaders to persuade and also inform them of the benefits of physical format.

The difference now is that this will be a product for sale rather than a mailshot. I am quite pleased with this outcome as it means that I have a little more of a budget to play with now I know that profit could be gained from this venture.

I am now playing around with a single idea and looking at different ways of approaching. I plan to create a luxury gift box, which would package the album(s), much like a luxury box of chocolates. I will go into more detail once I have developed my ideas further.

I will now begin to look at the gift box/chocolate market to get inspiration for design ideas.