Element window graphics

Posted: Wednesday, 3 November 2010 | Posted by Adam Townend | Labels: ,

For the launch of the new line I decided to put together some window graphics proposals based on the frontage of the launching store in nottingham. I have quickly devised a template to work with using this photo.





























Idea one - Made use of both sets of windows. The top windows would be 100% printed graphic on a self adhesive film, while the bottom windows would showcase the t-shirts as well bring the info graphics type treatment to life by creating 3D versions of the letterforms and displaying them randomly in the right side of the windows. The back wall to the window would have printed graph lines found on the posters, and the t-shirts would be displayed in each window. The 100% logo would be printed and die cut with self adhesive vinyl and applied directly to the window.

Overall I'm not totally happy with it. I think the top is a little busy, and the bottom isn't. The logo on it's own is a little isolated too.

This is a much cleaner window with moving elements. The left side will be set up like a old train station or airport where the time and destinations change. Well this would work with the same principle and interchange these words for other associations.

On top of that there is a countdown to launch LCD screen which will countdown to zero and then say out now.

The rest of the windows speak for themselves. I want to keep it simple but interesting enough to create attention hence the balance between one side and the other. I've also tied in the top and bottom by adding the logo to the top windows too.

This is another variation and by using the shapes I have to play with from the info graphics and using them as a pattern for the background.

This is my favourite thus far and possible the cheapest to set up. I would hope that more products would be in the windows but I still need to finish designs for decks etc.





This is the same as the one above but I've got rid of the 100% words to give some breathing space to the rest of the windows.


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