New Statement of Intent

I have amended my statement of intent to include the new brief I am looking at and also added a couple of points in my statement section.

I feel like I have been working like crazy these past 2 weeks but I have got little to show for it in the way of real progress on one particular brief. The change to the Element brief has set me back and by working across all 4 of my intended briefs since the start has made it impossible for me to finish one.

I have amended my statement section to include 'To take on as much work as I can without hindering the quality of my work'

Rationale (200 words)
- Idea driven designer with focus on typography and layout across a variety of media for both high-end commercial print and web.

- Predominantly design for print with an eye on new technologies.
- Client & Designer led

- Predominantly work for the publishing, information and promotional sectors (Posters, flyers, Book Covers, Magazine spreads, Reports, Corporate Identity).

- Clear and direct design approach with attention to detail.

- Work with existing typefaces and modify and create new typefaces to work with.


Statement of Intent (200 words)
- All the briefs I have chosen will help me to have a focussed enough design practice but will also allow me to experiment with type and layout, as this remains my focus as mentioned in my rationale.

- I will develop skills in Adobe InDesign in order to further my knowledge of working with type and grid systems.

- I will use the print workshops to develop skills in preparing artwork for print, and gain knowledge about specialist print finishes.

- I will make quick and informed decisions in order to produce appropriate design resolutions to the brief.

- To take on as much work as I can without hindering the quality of my work.


2.
Brief 1
(Title) Premier League Report
- A statistical report aimed at fans of the Premier League, and the leagues governing bodies and sponsors.

- To inform and educate existing and new fans through a statistical cross section of the Premier League season.

- Make facts and stats visually interesting to fans with a short attention span.

- Light hearted, clear and direct, emphasis on appropriate stock and finish

- Scope – Range of club specific reports (20), Distribution – web implementation, iPhone, poster series, stand.


3.
Brief 2
(Title) Element Typeface

- Design & promote a typeface to be used by Element Skateboards across a range of 5 t-shirts for the ‘100% Element'
- Typeface to be aimed at skateboarders and appreciators of skateboard fashion.

- Emphasis on type treatments/ type manipulation.

- Scope for development – Style guide, poster, web promotion, t-shirt proposals


4.
Brief 3
(Title) Late Music Series

- To produce an engaging and colourful image that encompasses the spirit and ambience associated with the music series.

- Promote/Persuade avid fans of this genre to attend the concerts.

- Tone of voice should be Friendly, engaging, fresh, yet professional.

- Scope – A New logo/corporate identity, Business cards and letterheads, concert series brochure (probably A5 or DL). Promotional posters (probably A3) Promotional cards.


5.
Brief 4
(Title) Modern Classics

- Range of 10 posters celebrating cult and classic movies of the 1990’s

- High impact, contemporary, and desirable finish

- Aimed at 16-24/ fans of the films / people who missed them the first time

- Typographic driven promotion posters

- Scope for development – DVD/Blu-Ray covers promo, DVD menu interface


General Comments

The briefs I have selected are different enough for me to create a varied but unique portfolio, but also develop the skills I need to inform my own design practice.