These are more t-shirt mock ups in response to the new concept. There are two possible design directions which I could take. One is to create a typeface from the charts and graphs and the other is to use my existing typeface designs and create compositions using those under the concept of 100% element.
The t-shirts featuring the graphs and charts will be developed to add detail and definition. The first of the range would be set out with the charts typeface, and the rest would have a singular letterform and one statistic attached, which would be 8 t-shirts in total.
I plan to create lots of colour variations for these to show how it might work with different colours.
This is an example of how the t-shirt might look with one letterform. The problem I foresee is the letterform being distinctive enough.
This could also be adapted to contain small percentages to give more of an info graphic feel.
The typeface can also be modified to read as whole words if needed.
The typeface still needs development but I feel as though I am making progress on this.
The other idea I had was to use the typefaces I created to make statements. The 'One Hundred Percent' would always be there and then statements can be made based on that.
This is another type treatment using another of my typefaces and takes into account the eco factors the company stand for. Budgeting for Eco trends wasn't part of my brief but it fits the company profile.
More Element Mock ups
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