Late Music - typeface selection

Posted: Wednesday, 6 October 2010 | Posted by Adam Townend | Labels: ,

I immediately made the decision to create a type based identity for the Late music series. Whether that typeface will be edited is another question that has to be asked but I decided to pick out some typefaces which might be appropriate for the identity and then work with the best ones to put together a identity that will shape the rest of the designs. I must also decide on a colour scheme at some point too that will work throughout the resolutions to brand the stationery I create.

The typefaces I am swaying towards are 'Modern 20 std', 'Century' and 'Clarendon'. I feel that Clarendon is used quite a lot and has become popular recently so I may steer clear of it's usage as I want the identity to look quite unique.

0 comments: