Proposed range

I have now effectively presented this idea in every way possible. I feel as though I have exhausted its possibilities and should move away from this idea, and look for other possibilities within the concept.

The proposed range has out grown my existing intentions of producing tablet boxes of various quantities. It has now taken on the form of a full hangover kit made to serve the needs of the youngest and most dedicated of binge drinkers. The range is only meant as a spin off of the original paracetamol product which will help to persuade the audience to buy into the Panamax brand.

I have developed all the packaging for the proposed range and brought it together with another packaging idea for the kit. I have identified that my type decisions and colour choices were informed in previous posts and I feel comfortable and happy with what I have here. I printed what I have here using digital printing, however, in industry flexography would be a better way of printing these on mass. I also wanted to printed on an uncoated card stock and screen print a varnish. I was unable to do this due to the mayhem in the textile area and Roger wouldn't let varnish anywhere near his screens. I decided to laminate one side of the card, and it gave it a nice sheen and protected the finish much better but it was hazardous to glue together.

However, I now want to concentrate on the other possibilities and deliver a range of ranges so to speak. I have left this a little late but I feel even if I propose other ranges, it would add to the weight of the project as a whole.

I also need to develop my screen resolution proposals in order to build on brand awareness both directly and indirectly.