I have gone ahead, and started to think about how I can distribute my range in the form of a set of adshel posters. I have ideas since about creating fictitious product lines for Panamax such as throat and stomach pain relief which would along with the paracetamol would form a complete hangover pack. This will make sense eventually but I have created black and green versions which compliment my paracetamol packaging.
I originally started with two posters which are made up of pure typography and then went on to add simple silhouette imagery to compliment my type for the proposed range of products in my range. The project I am under taking is outgrowing the brief in many respects and I am just trying and testing different ideas as a result.
I really like the simplistic illustrations, they don't detract from type work and I think it adds another dimension to the pieces. I am unsure if I prefer the green or black, however yet.
Adshel mock up
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