This is an alternative design direction which allowed me to play around with type and layout. I started off working with what I had in the form of my packaging nets, and chopped and changed things under a new concept '101 uses for Panamax'. The audience has stayed the same but the design approach has changed a little. Whilst researching early on in the brief I noticed how paracetamol can be used for different things, some of which were not even related to pain relief.
After brainstorming its uses I thought about situations where paracetamol could be used in a situation, for example 'after working out in the gym' but more adventurous ones too. That lead me to create digital layouts for the front of my packaging, including a world cup themed box. Should England win, think of how much beer would be drunk and how many products now have an england flag on just to sell them.
These treatments could be easily applied to my existing packaging, and would probably make good posters too.
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