Proposal Discussions

Just had a proposal discussion and I was happy with how it went. I have realised a few things about how I should go about this brief. Firstly, I need to look at the scope for development. I need to consider how far I can push this brief to exceed it's requirements and really use my time effectively. My ambitions should be quite big at this point to ensure get the fundamentals of the brief right but that the solutions are relevant to my design practice and overall focus. That means I can adapt the brief to include a multitude of possibilities and take the brief beyond the mandatory requirements and still make it relevant.

Although I am rebranding the product, I am coming from the point of view of making people's lives easier by having clear, defined information and giving them relevant and concise information quickly. I want the product to come across as trust worthy and have a sense of quality but at an affordable price.

My ideas will be directed by the content I have to include and this is something I will have to consider when negotiating ideas and feasibility when linking to my target audience. At this stage I don't have ideas regarding the screen element of the module brief and so I asked questions about it during the discussion with peers and tutors.

I got a lot from the discussion and quickly realised that the screen element can be a proposition rather than a productive practice, and that it can relate indirectly to the brief I am working with. For example, now that I have decided that I want to help people get the information they want, I can look at information graphics as a base for my on screen development, whether that be TV or web graphics, DVD design, animation, etc. I must think beyond the usual conventions of technology and look to the future and new ways of displaying graphic design.

Similarly I can also develop more of my range of screen to include a brand guidelines publication, an information leaflet or poster or stationary for example. All of this should be underpinned by a target audience or clear context, both of which are a little undecided at this moment in time.