What is effective Graphic Design? Feel Good Drinks

Based on Tuesdays seminar, I have been looking over some of the issues raised and applying it to the Feel Good project. The model used is effective to reflect on the path our work has taken and where it came from.

Effective graphic design is all about the appropriateness of the response, in terms of the frame, format, context and target audience. The quality of the resolution and of course meeting the deadline. All of these have to be major concerns for this or any competition brief.

With that in mind I looked back over the project to understand a way forward.

For the first part of the analysis we have to make sure the rationale is water tight, which is something we have adapted as we have got more involved with the brief. We reinterpreted the brief to get to the bottom of what feel good wanted from an awareness campaign and how we could create an appropriate resolution based on the content of the brief and the assumptions we made from analysing it on a more cynical level.

One idea we favoured initially has become the driving force behind the concept which was then developed based on that idea. The research then helped us focus our initial thinking into the confines of the concept which was now clear.

The context in which our resolution would be seen was the driving force behind the media we are using. For example the Glastonbury campaign has to be done on posters to reach people. They would be no point doing a website as the people your are trying to reach are away from that technology (they are in a field all weekend).

The creativity behind our ideas has driven the commercial aspect and ethics don't become part of the project.

The design direction has taken on a homemade feel, which will then go digital to generate a large quantity quickly. This shows much more commercial thinking yet can hold ethical values just by what is shown.

The use of image and type will be important to heighten or quicken the communication as the poster may only be seen for a split second. The message will become the area of main focus as it informs and persuades.

The tone of voice will be positive and friendly throughout the project as it is appropriate to the friendly atmosphere of music festivals.