I decided to revisit the brief on the back of my meeting with Zac. He was a little taken back by the work I had done, but he was positive about it and said that self promo was something that had not entered his mind yet. He took the samples I had for him and we agreed to pick this up later in the year. However, I will finish off the brief based on his comments during the discussion and make some changes based on the feedback I had in the crit.
These mock ups show the development of the identity. I decided quickly on the concept of using spirograph patterns as an icon he can become known by. The concept and thinking behind it was that the results you get from spirograph are spontaneous and random similar to the results from an old film based camera. Spirograph, like photography requires a steady hand to achieve the best results. The intricate shapes of a spirograph pattern relate to the detail within Zac's photography. I also chose to use the avant garde typeface as it is a timeless typeface with vintage roots.
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