Applying approach to promo

Started off with the easy poster, and I am liking the way this is going. I also have an alternative design direction which could work alongside the work I am doing for the t-shirts.

I have come to the conclusion that I can make the t-shirts all about the typography and the promotion will uncover the thinking behind the typeface. So in a way I will be promoting the t-shirt range and the typeface.

The posters shown here are for the promo stuff and are also linked into the 100% element range. Again I have gone for a really simplistic typographic driven design.

The posters below are an extension of the t-shirts, which start to make the connection between the typeface and the information graphics part of the design direction.