Talking of alternative product ranges

I decided to push this project further than the brief by introducing new products that would compliment my concept and present an opportunity to develop layouts for other packaging. As the posters below show the distribution for those products I quickly moved to propose ideas for the packaging for those products within the range.

These products would all come together alongside the original pain relief tablets I am developing in the form of an emergency hang over pack. For time being, and because my layouts given the thumbs up from the crit group and Graham I decided to carry on the design style I adopted and see how the layout would work for different formats both large and small.

The first new product would be a shot which would be used to calm a sick stomach after a heavy night of drinking. It would be packaged in a shot bottle similar to the Lucozade and Relentless energy shot bottles.

Here are the mock ups I created.


I also created a mock up for the sore throat sachet. I think I have made the decision that I prefer the black to the dark green so I didn't do the usual colour variations on this one.