I decided to look back at the identity a day after I made some amendments to see if I still happy with it after leaving it for a while. As ever I knew I would want to change it. I came back yesterday and decided that if I wanted it to be less sharp on the edges to soften its image when presented. I thought back to all I had learnt in the typography module and began smoothing the edges of the letterforms and felt it worked a lot better. I also changed the green colour slightly to give it more of a medical colouring rather than a lime, almost flourescent colouring.
Despite my audience changing, I still want to keep the logo as this. I still feel this will have an appeal to the audience but can also be applied to products across a range of audiences without losing its impact.
These are my other developed identities but I chose to go with the more simplified version as it says what I want it too.
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