Scope for development and adjusting my statement of intent

After yesterdays discussion, I feel as though I can use my brief as a guide and develop my body of work beyond what I have stated in the brief. With that in mind, I want to be able to answer the brief more fully by creating a something besides the packaging such as small publication or leaflet on ways to relieve pain, which will indirectly promote Panamax but it will also answer the brief.

As I stated in my proposal, I don't want to do a rebrand to make profit or persuade someone to use my product by making false claims. I want Panamax to become the natural choice because it is everything you need and you can count on the information that goes with it. It will also mean that people can feel happy purchasing what could be described as an economy range product and know that they will get the same benefits from it as they would with a higher priced counterpart.

I know now that I can propose ideas as appose to producing everything. For example, when developing the required design for screen part of the module brief, I can work with all sorts of technologies from TV, Computers, the Internet, Mobiles, iPhones, iPads as a tool to display my designs. The possibilities for this module are endless and I can really be ambitious with it and get the most out of it that I can without the fear of not finishing.

So far my list of possible developments for the screen element are-
Tv advertising
Web Banners
Social networking (twitter, facebook)
SMS
Smart Phones (iPhone, HTC)
e-paper

I shall attach a newer copy of my brief and statement of intent asap to show the development I have made since the first draft brief.