I decided to re-do the labels ready for our new graphics to go on too. I had to use the existing logo which I photoshopped with the new mascot. We felt a new mascot was important as the existing mascot did not have the same associations with what we were trying to achieve.
We felt we needed something that was more animated as the symbol for our new brand. This subtle change keeps the integrity of the current brand but it immediately provokes action, unlike the current symbol which portrays meditation.
The sweatband will sit on top of this label to complete the product.
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