The YCN Briefs selection

Posted: Tuesday, 23 February 2010 | Posted by Adam Townend | Labels:

I have not discussed the briefs with my creative partner as of yet but I can give an insight into what I regard as the good and bad briefs.

The ones that stand out as bad briefs for me would be the 'Visit Scotland' Film brief. I would avoid this brief as I am less comfortable working with film than printed material.

As an individual I would also avoid 'The O2' illustrative brief. This is due to the fact that I do not work well enough with illustration to consider it a strength. I want to be able to send off my best possible work come deadline day.

The 'British Music' brief interests me individually as I can see scope for development into meaningful concepts in the areas I excell in. I have a passion for music already but I also feel there would be alot of competition here as well.

The brief that stands out for me to work collaboratively on is the 'Feel Good Drinks' brief. This brief could adopt a whole range of design styles, type and layout, illustration, photography, etc.

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