This week we are again looking at hierarchy and considering a single image. My first effort was wide of the mark as the image had far too much emphasis. The reader would be drawn to the image and the copy would become redundant.

The second effort was far better and I tried to go for a different feel by adding extra columns in the document. This is 4 column grid and I have used two columns and then one for the extra copy.I pulled out the first paragraph to add intent.

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