EVALUATION, FOCUS, DEVELOP – Key questions in the process of project development

EVALUATION

What is the problem?
To create a 30 to 50 second title sequence for a top ten programme

What subject/area of study are you focussing on?
Top ten footballers of the last decade

To what depth are you investigating this area/subject? Is this sufficient?
This is specific to the premier league, so I have gathered information on all the players that have ever played in the premier league, and this is now to be used as content for my sequence.

What is the form and amount of your research to date?
I have gathered both quantitative and qualitative data in the form of online research and a questionnaire to see who people would want in their top ten. I had to cull the data to make it relevant to the time period I am working in, so players such as Eric Cantona were not included as he had not played in the 2000-10 seasons.

What visual material do you have to work with? What media/format is it?
I have looked at both digital media and print based imagery. I looked at campaigns for the world cup from Adidas as well as looking at existing football adverts and idents. In particular, I have looked sticker album designs as I wanted that kind of feel throughout my designs (The bold, futuristic feel, gradients and rendering)

Is there an appropriate amount of work for the time you have had to develop it?
I feel as though I have worked really hard, and I hope that shows. I regularly update here, (day to day) with new developments in both context and design practice.

If there isn’t why is this? How could you improve your work-rate?
I don't feel as if I could have been anymore committed without hindering myself. If I work too long for on one particular piece it will become laborious and I will not be happy with what I have done at the end of it. Luckily, I have really enjoyed this project and I have taken to the software I am using and my ideas have come alive.

What is your timescale? When is the deadline?
I have set myself targets and the deadline is close but I know I can put that extra effort in to get this in on time.
What is achievable in the time available?

What methods are you using to evaluate the progress of your ideas?
Crits have made me think about my ideas, as I have presented two or three different sides to this, before taking on board what people have said and worked around what opinions and issues they had. I don't have specific methods to evaluate my work, but I do look at my ideas in a general sense at the end of the brief. Having said that, I believe I will deliver the right resolution as my audience and design decisions have been carefully thought through and I feel they link well enough.

FOCUS

What are you identifying as areas worth developing further?
I think the trying and testing out other ideas could be developed a lot further. At this point I am unsure as to how I can do that without creating an endless amount of storyboards showing slightly different movements.

What are you trying to communicate?
That football is important to its fans and should be celebrated. This top ten can be debated forever in parks or at the pub and no-one can really know who the top ten is. This was intended to get people to remember what just happened in the last ten years and to get excited about what other players will come along in the future.

What audience have you identified?
Football fans aged 16-30

Who are they?

They eat, sleep, and breath football. Whether they are watching from the stands or at home or listening on the radio, they have a connection with football that some don't. They watch other football related programmes and read about it in tabloid newspapers. This title sequence would have never persuaded anyone who doesn't like football to watch the programme. That's because football is a very marmite subject, some hate it and others love it. Some have a closed opinion on the subject, hardly anyone is open minded.

What problem(s) have you identified?
That the design direction may be wrong for 30 year old audience. Some of the initial feedback I got was to say they were unconvinced that the sticker book idea would interest the audience.

How do you intend to solve this (these)?

I refuted this because of the success of sticker albums and the collectibility of those when the audience in question were teenagers themselves. Panini stickers were huge in the 70's and 80's

What further research does this require? (What, where, who and when?)
I have a good understanding of football anyway, and the research I have, I feel is suffice.
What is your intention?

DEVELOPMENT

Have you moved on from your initial starting point. If so how and why?
I have moved on to the degree that my ideas have developed and progressed in light of limitations I had. For example, I changed some of my sequence because I felt the designs I had would not work for the digital format. (a portrait sticker in the center of the screen means that the sides of the frame are unused. My concept has stuck but the way I have gone about presenting has changed through crits and personal issues I had with the work I had.

What methods are you using to document this development?
Paper, blog, software to develop my ideas digitally.

What processes will you need to use to develop your work?
I need to print some packaging ideas ready for submission, and I have a list of things I need to do in the mac suites in After Effects and DVD studio Pro.

Do these processes require workshop access?
Print resource, and computer suites.

When do you intend to access these workshops?
Print - next thursday - I have a space booked.